Brand audit
How Tsinat shows up today to buyers, banks and partners, scored, with the fixes that matter most.
Publishing Dec 2026
Concept study
Tsinat Building Materials
ጽናት
A construction-materials manufacturer with decades of quality and a surface that undersells it. We take it from brand audit to a digitization roadmap: the same pack we deliver to a real company.
Tsinat is a fictional company, built to show our method. It is not a client, and any resemblance to a real company is unintended.
The pack
Three deliverables.
The full study publishes in December 2026.
Website plan
Site map, page copy and the product catalogue a contractor can actually order from, in English and Amharic.
Publishing Dec 2026
Digitization roadmap
One page from the website to the plant floor: what to digitize first, what it costs and what it returns.
Publishing Dec 2026