Free audit

Marketing studio · Addis Ababa and Los Angeles

We close the gap.

ክፍተቱን እንዘጋለን።

Ethiopia's new companies are better than they look. Semna Studio is the marketing department they don't have yet: brand, content, digital and launches, plus the systems that keep it running.

Scroll to exploreOne page, in your inbox within a week. Free.

The gap

The work is gold. The surface is wax.

Our name comes from sem-ena-werq, the Amharic poetic form where a plain surface carries a deeper meaning. Most companies here already have the gold: years of quality, loyal buyers, real capacity. What customers and investors see is the wax. We build a surface worth the business underneath.

What buyers see today

A company that looks smaller than it is

No website, or one that hasn't changed in years. A logo nobody chose. Price lists sent as phone photos. Nothing a bank, an investor or a foreign partner can check.

What we build

A company that looks as strong as it is

A clear brand, a fast bilingual website, content on a schedule, the documents a listing or a raise will ask for, and a hub that keeps the team on plan.

7days

From your request to a one-page audit in your inbox.

2languages

English and Amharic in every deliverable, written, not translated.

1price

Fixed scope, fixed price, agreed before any work starts.

What you can count on

What we do

Start here · one-time project

Brand Foundation

The brand a serious company needs, built once and built to last.

  • Brand audit and positioning
  • Logo system, colors and type
  • Voice guide in English and Amharic
  • Templates for documents, decks and social

Ongoing · monthly retainer

Marketing Department

Your marketing run like an in-house team, without the hiring.

  • Website, kept current
  • Content calendar and production
  • Social channels and Telegram
  • A one-page report every month

When it matters most · fixed scope

Campaigns

Focused projects for the moments that move a company forward.

  • Preparing to list on the Ethiopian Securities Exchange
  • Entering the Ethiopian market
  • Launching a product or a plant
  • Selling homes to the diaspora

Systems · project, then monthly

Company Operating Hub

One internal hub for requests, documents and the numbers, with small AI helpers that each do one job.

  • Request intake and a document library
  • A KPI board the owner actually opens
  • Modules: Marketing (Reploy), People, Goals
  • Helpers piloted with 3–5 staff first

Powered by Semna

Systems that keep the marketing running after launch day.

Reploy's Today screen: units signed, how far behind the plan, the weakest step in the sales funnel and what needs the owner's decision.

Reploy · Addis edition

It tells your team what to do next.

A dashboard shows what happened. Our hubs go one step further: they find the weak spot, suggest the fix, put it on the calendar, ask the owner to approve it and write the monthly report. Built for owners who check the business on a phone, in Amharic or English, in birr or dollars.

Powered by Semna Studio
Reploy's funnel screen showing inquiries, site visits, reservations and signed agreements.

Marketing hub

Reploy

For companies that sell units: apartments, plots, seats, memberships.

  • Names the weakest step in your sales funnel each week
  • An idea bank of 40 ready-to-run activities that fix it
  • Owner approvals with comments, kept on record
  • Cost per sale by channel and a report that writes itself

Company system

Company Operating Hub

For growing companies whose work lives in phones, chats and paper folders.

  • One place for requests, documents and the numbers
  • Bilingual, with access by team and site
  • Single-job AI helpers: policy questions, task nudges, inbox triage
  • Installed as a project; modules added as you grow

Screens show demo data for a fictional company.

How we work

From audit to monthly report.

You always know what happens next, what it costs and when it lands.

  1. 01

    Free audit

    A one-page review of how your company shows up today, with three fixes. Within a week.

  2. 02

    Fixed proposal

    Scope, price and dates on one page. No hourly billing, no open-ended retainers.

  3. 03

    Build

    We produce, you approve. Nothing goes live without your sign-off.

  4. 04

    Report

    Each month, one page: what we shipped, what moved, what comes next.

Who we work with

Companies built for Ethiopia's next decade.

Construction and building materialsCompanies preparing to listBanks and insurersForeign companies entering EthiopiaDevelopers selling to the diasporaFintech and consumer brandsEthiopian restaurants in the US

Free audit

See your company the way buyers do.

Tell us where to look. Within a week you get one page: what works, what's missing, and the three fixes that matter most. It's free, and there's no obligation.

  • Turnaround7 days
  • Length1 page
  • CostFree
  • LanguagesEnglish or Amharic
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